Google's equity Essay Example | Topics and Well Written Essays - 500 words

Googles equity - Essay ExampleBrand sensory faculty measures the accessibility of the disgrace in the memory. Brand awareness can be measured through daub recall or reproach recognition. Brand recognition reflects the ability of consumers to confirm prior exposure to the set and recognizes that it is an old sword that they have been before and not a new notice that they are beholding for the first time. Brand image is defined as consumer perceptions of a brand and is measured as the brand associations held in consumers memory.Google has bagged a prominent place in the first 10 major(ip) brands in the world. It has dominated to expand in to software and video, mapping and web browsing its brand value had all of a sudden up by 43%, from $17.8 billion to $25.59billion. (Top 100 Most Powerful Brand 08).Young and Rubicam actual a proprietary tool to measure brand asset value. It has four dimensions the four dimensions are (1) the brands perceived differentiation (2) its relevanc e (3) its knowledge and (4) its esteemTo evaluate the four parameters brand knowledge, brand recognition, brand awareness and brand image an international market survey was conducted in ten major countries using internet. The population of the survey included students, teachers, educational institutions, industrial establishments, banking and insurance industry the sample questionnaire is cover the survey revealed that Google occupies 10Th place among the major brands in the world in all types of the commercial and industrial activities and first place in internet services.The four major parameters of brand audit is supplemented by brand positioning statement. A brand positioning statement describes the mental space a brand should fill up in the minds of a target audience. It serves as an internal document which guides most of a companys marketing communication theory strategies, programs and