Memo Essay Example | Topics and Well Written Essays - 250 words - 26

Memo - Essay practiceShe needs everlasting(a) information that will enable her influence formulation of an appropriate creation transaction campaign.The audience requires utmost formality in this context. The memo is an official document that will influence incidental undertakings at the company. She will file the memo for future references a feature that requires formality. The audience values exhaustive and objective communication. She requires an extensive psychoanalysis of the effect that the detour will have on the local Indonesian communities.Key among the benefits of the audience is the fact that she is a professional in the sector. This implies that she will readily understand the concepts I will address. Furthermore, she understands the project and will easily transform the ideas I will present into appropriate public relations campaigns.While the planned detour is inevitable, it will present a number of adverse ramifications on the rural Indonesian community. The pl anned diversion traverses large plantations of chili, coffee and team among other crops. The terrain is rugged merely has a clean and quiet atmosphere. As such, the diversion that seeks to make large trucks move through the rural villages will cause immense disruptions on the communitys way of life. Key among the social and heathen features of the community areWith such an overview and basic understanding of the community, the research team will investigate the effects that the diversion will have on each of the above features among many others thereby creating an appropriate campaign message. The team members will undertake their duties as followsThe team will carry out an extensive analysis of the nature of the detour on its effects on the local community thereby developing an efficient public relations campaign that will inform the locals thereby safeguarding the reputation of the

Built Environment Article Example | Topics and Well Written Essays - 250 words - 1

Built Environment - Article ExampleThis will have a negative impact in the future generation. Research has proven that responsible urbanization practices can economic aid reduce the negative effects on the environment. Responsible urbanization involves urban connectivity which has examples like sewer and weewee contamination, proper disposal of waste materials, recycle, energy conservation and proper management operations.The member describes ways in which sustainable environment can be achieved but does not provide the exact guidelines on how to achieve. some(prenominal) readers may find the article convincing but they may not gain much because it lacks guidelines. The generator should have explained further on how energy conservation will be achieved and also the methods of avoiding pollution.However the article is very beneficial towards the conservation of the environment for the future. Waste materials should be disposed properly for example recycling of plastic bags inste ad of burning them in open air. We find that in the recent days climatical changes have been observed. Places which used to receive rainfall are now experiencing drought. This is due to poor environmental conservation practices like carelessly cutting down trees. If contractors are clearing an area for the purpose of construction, they should also commemorate of environmental construction like planting more trees in neighborhood

Managing Contention for Shared Resources on Multicore Processors Case Study

Managing competition for Shared Resources on Multicore Processors - Case Study ExampleThe advantages of parallel computing include saving on the time required for computing and providing concurrency where the multiple processors can solve some(prenominal) computational problems simultaneously.The modern computing device systems with multicore processors apply the concept of parallel computing in their operation. In parallel computing, the computer systems share several hardware resources such as LLC and holding controllers to enhance their operation. Several processors cores are assigned to a third estate retention resource. Processors operating under the same retrospection resource may compete for the shared entrepot resource therefore, causing traffic and congestions. This is referred to as contention. Contention causes slowing down of the computer system thus reducing the surgical process of the system (Yuejian, 2012).There are two types of contentions namely communicati on contention and stock contention. Communication contention occurs when several processor cores contend for a common communication link. This causes traffic and performance degradation, and in turn slows performance. Memory contention on the other hand, occurs when several processors compete for resources from the same memory module.In a test to demonstrate how contention for the shared resources affects the operation of the computer system, three applications namely Soplex, Sphinx, and Namd were disembowel simultaneously on an Intel quad core xeon system. Soplex, Sphinx, and Namd were paired to run in the same memory domain in different schedules. The result of the combinations of applications indicated a dramatic difference between the different pairs of applications. The applications run as a whole performed 20 percent better with the best schedule, while by caterpillar track Soplex and Sphinx applications simultaneously the performance was great as 50 percent. The Soplex and Sphinx pair of combination sharing the same memory module was considered as the best schedule.The

A Theory of Dividends Dissertation Example | Topics and Well Written Essays - 10500 words

A Theory of Dividends - Dissertation ExampleThe main dividend policies practically adopted by close to of the companies world wide can be basically divided into four categories. Constant dividend system transcend the list followed by constant dividend symmetry system, dividends equal to free cash flow system and gluey dividend system (Internet, Introduction to Dividend Policy & Theory, two issues, 1). In the constant dividend system, companies pay sum constant quantity as dividend every year irrespective of the profit range while in the constant ratio system, they adopt a constant ratio on earnings. The latter is also known as the EPS or DPS meaning earnings per sh atomic number 18 or dividend per sh be. In the third system, quantum of free cash flow guides the payment. In the last one, also known as the Lintner Model, companies adopt a sticky method in which dividends are first paid in a low level and then increased after roughly years. This is mainly done to enhance the confi dence of investors and shareholders.Dividend theoriesWhy should companies declare dividends? It is the responsibility of the managements to show some monetary arrive at to the investors who have invested their savings. Companies conduct their business with the investments offered by the shareholders and it is their bounden duty to offer dividends in return to them. But, as the shares of the companies are traded in the stock markets, it is natural for market players to link the dividends to the share prices. It is true that there are some companies that do not pay dividends.

The Interviews Research Paper Example | Topics and Well Written Essays - 500 words

The Interviews - Research Paper ExampleThe first step in carrying forth qualitative analysis of informal or semi-structured interview data is to read carefully the transcripts while making notations in the margins (Fields, 2008, p. 183-193). These printed copies of interview transcripts are useful for analysis before they can be entered into the database of the software. It is advisable to break the farsighted respondent soliloquies into single paragraphs in assure to reflect the transition from one idea to another. In discip draw one is not using a computer software package for analysis, it would be easier to insert line numbers onto every page of the transcripts to help in referencing in the course of the analysis.The second step entails ontogeny the observations into preliminary interpretive and descriptive categories based on evidence that is presented in the transcripts, the conceptual or notional framework used in guiding the research, as well as ones literature review (Fields, 2008,p. 183-193). Observations made in the first step are extended until possibilities and implications are played out in full. It is prudent at this stage or level to examine additional transcripts in order to determine whether the notion expressed is uniform in the remainder of the sample. Here, there is more engagement with the computer software packages for analysis where documents are entered into the system, and a memo written for every one of them. The memos are derived from the tecs field notes, as well as any thoughts they have had concerning the respondent since the interviews date.The third step of analyzing the qualitative data collected from informal, semi-structured interviews consists of a thorough examination of the preliminary codes substantial to further review the interview text (Fields, 2008, p. 183-193). This is done in order to develop pattern codes and

Create a critical review of an article which has made a significant Essay

pee-pee a critical review of an phrase which has made a significant contribution to the field of subscriber line strategy - Essay ExampleDuring the contemporary period, it can be seen that organizations operate in a energising environment that is characterised by various changes much(prenominal) as the use of digital technology in communication. For instance, Bharadwaj et al (2013), states that In a digitally intensive world, firms operate in chore ecosystems that be intricately intertwined such that digital business strategy cannot be conceived independently of the business ecosystem, alliances, partnerships, and competitors. This shows that digital technology has revolutionized the communication decorate and this has a bearing on the operations of any organization. This entails that organizations should also be revolutionary in their strategy formulation in order for them to keep pace with the changes that take place in the environments in which they operate. Since the bus iness environment in which organizations operate is not static, it can be seen that strategy formulation should be an on-going process. ... Strategy is not all about how it is implemented in business but about how intimately it is formulated. A poorly formulated strategy is likely to yield poor resolvents as a result of the fact that it may be difficult to implement in the company. When formulating a strategy, different commonwealth in the organization should be involved in this process since they can also contribute revolutionary ideas. Strengths of the article The main strength of the article is that it highlights the significant of strategizing the company and it also tries to differentiate it from planning. These two concepts are a good deal confused since they are not synonymous. A company that has strategies in place is in a expose position to operate viably since it can revolutionize its operations to meet the changing demands of the environment in which the organizatio ns operate. The former(a) strength of the article is that it clearly states that strategy formulation should not be tied to the aspect of accept since this deprives organizations the opportunity to revolutionize their operations. The other aspect is that organizations operate in dynamic environments that are constantly changing. This entails that the look we think should not be static as well but it should be revolutionary since it helps the people involved to generate new ideas that can revolutionise the operations of the organization. The other strength of the article is that it highlights the weaknesses that are often encountered in strategy formulation. For instance, the some people think that strategy formulation is a remain of senior managers in the company alone. However, this misconception often leads to different

Multitasking Essay Example | Topics and Well Written Essays - 750 words

Multitasking - Essay ExampleComputer multitasking within the whizz core micro formor entails date sharing of the processor. This is because only i activity can be performed at one time however, the tasks are rotated many times per second. In multi-core computers, the core can engage in separate task at the same time. The first publication of the term multitasking initially appeared in the IBM penning that illustrated the effectiveness of the 1965 IBM System/360.As from the 1960s, many psychologists puzzle done studies and experiments on the aspect of human multitasking. The basic experimental design applied in the analysis of human multitasking involves the psychological refractory period effect. In the experimental design, individuals are required to perform separate responses for the two stimuli that are presented within close time duration. The most general research result illustrates reduction in the response levels during the second stimulus. Researchers increasingly appr ise existence of processing bottlenecks, which hinder the brain from handing certain key aspects of the several tasks simultaneously. The researchers further illustrates that the cognitive process that experience severe bottlenecks is the memory planning and information retrieval (Steven, Adam & Arturo 1321).Psychiatrist Edward Hallowell has explained multitasking as mess mythically believing that they can engage in several tasks, effectively as one. On the contrary, there is sufficient evidence that individuals have the capability of performing motor and perceptual activities at similar time. Several researchers have also analyzed multitasking in the process of learning. Some researchers analyzed the concept of cognitive loading during multimedia learning. The two illustrated that it is challenging or even impossible to acquire new information when multitasking. Multitasking negatively specify academic performance. This shows that learners who participate in high multitasking le vels

Homework questions Essay Example | Topics and Well Written Essays - 500 words - 1

Homework questions - Essay ExampleBoth parties, therefore, had the capacity to enter into the agreement. In the case, it is outdoors that all the obligations were met by the promise and the bargain is to be honored thereof. Sidway should respect the agreement and learn what Story had said.The issue here is whether a binding contract was written between the two parties in question and the suit entities on promissory estoppel theory. The theory explains that if a person makes a false education to another and the recipient relies on it in good faith and to his disadvantage, then the court treats the statement as a promise in order to provide justice. Medister, which is a real estate developer entered into a ample contract with Dr. Schmidt, who offered the contract to develop the Texas Centre for athletes. The contract was considerable since the contractor accepted and was in a position to perform the work he contracted with the amount of money agreed. In analyzing the case it is cl ear that Dr. Schmidt gave an agency to the contractor on full work completion, it was, therefore, reasonable for the contractor to rely on the assurance. legal profession of injustice is the imperative idea in this case, and injustice can be prevented only by enforcing the assurance of Dr. Schmidt. Medister is entitled to complete the project they contracted.The uprising issue in this case is whether the two parties entered into a valid agreement and contract between them. The fact is that Kathy left his car to be serviced by Freddie at either agreed contract on the cost. Freddie had an obligation of repairing the car at any cost that he deemed opine was fit. In this scenario, the parties did not have a valid contract between them that was to stipulate how the business was to be undertaken it is, therefore, a quasi-contract. In quasi-contract, the court has an obligation to prevent unjust enrichment. The bill that Freddie has given Kathy seemed to be spicy as compared to the re pair that has been made.

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 26

Rhetorical Analysis - raise ExampleBeing a disease with no certified medication, every state/ nation of the human being feared the penetration of the virus into its territories. At the time, the governments placed all possible measures to prevent the interruption of the disease into their countries. condescension all these efforts, the fear of Ebola could not be eliminated from not only the ordinary nationals, but also the medical examination practitioners.Responding to the vigorous spread of the disease, the author decided to write a daybook that would explain various measures that substructure be put in place for preparedness and prevention of Ebola. The main purpose of the paper consequently was to enlighten every the different stakeholder and possible victims of the Ebola disease, on how the disease could be prevented. For instance, the journal was aimed at the health service providers (e.g. nurses), to be careful when handling the suspected of confirmed Ebola patients. The author achieves this goal by advising them to comport protective attires when handling such cases. The journal also enlightened the ordinary people, on the various ship canal through which the Ebola virus could be contracted. For instance, the author stresses that the main way through which Ebola is contracted is through top contact with the infected person.The author also had a goal to advise governments on how Ebola virus spread could be prevented. In his hold, he points out that, since there is no effective treatment for Ebola disease, the only mode that can help in controlling the spread of the disease is by quarantine. This advice to the government would assist in isolating the suspected or confirmed Ebola patients, and specialized attention given to them. This prevents unnecessary spread of the disease.The journal targets any person, who needs to get information about the prevention of Ebola disease. Looking at the time during which the article was written, ideally,

What is the Purpose of Criminal Laws Essay Example | Topics and Well Written Essays - 500 words

What is the Purpose of Criminal Laws - Essay Examplehe adverse indicate of man order, it literally means the wellbeing of the society and interference in its normal functioning by causing chaos or violating rights and privileges of others. In this light, venomous justice serves to provide for the protection of the rights of the public by banning certain events and creating guidelines for the punishment. Such events include banning of processions in a bid to protect public interests. This is particularly so for protests that are likely to end up in disorder and public unrest. The preceding(prenominal) condition puts the authorities in a position to exercise their power to preserve public calmness by implementing criminal law, banning the said events (Home Office, n.d.).In protecting public order, criminal law covers sex-related crimes and meaning related crimes. This division marks the different crimes that affect members of the public and the society. Of these include prostitu tion, deviant sex, alcoholism, liquor law violation, pornography and driving under the influence among others (Bundy, 2011). The crimes are labelled so in spite of lose of physical aggression, but due to the dehumanizing nature in them and lowered quality of life associated with them.The other occasion of criminal law is to deter the occurrence of crime and preventing individuals from engaging in any activities deemed to irresponsible by the society (Bundy, 2011). Criminal law deters criminal behaviour through the sanctions put in place by the laws in regard to their enforcement and other means. This is evident by the use of police statistics showing by how often the crime rates go down after the implementation of effective capture methods (Robinson $ Darley, 2004).In addition, for criminal law to work as a deterrent, there are three factors to be considered. These are the association of the consequences of committing a crime, the influence of the knowledge on the choices the in dividual makes and the likelihood to weigh the consequences logically (Robinson $

The American Revolution Research Paper Example | Topics and Well Written Essays - 2250 words

The the Statesn Revolution - Research Paper ExampleHowever, in 1783 the accordance of Paris brought to an end the war with Great Britain getting forced to acknow directge the independence of United presents 13 colonies. Whereas no particular event gets credit for the actual origin of the revolution, the war started as a disagreement concerning the treatment of the colonies by the Great Britain versus the style in which the colonies perceived they needed to be treated. Although Americans believed they had permission to all the rights of Englishmen, on the other hand, the British believed that the aim of establishing the colonies was for them to be used in the manner in which that was best suitable to the crown, as well as the parliament. There is an exemplification of this dispute was unambiguous in the rallying whimpers of the American Revolution, along with the motto No Taxation Without Representation. Based on Americas way of thinking, the distance between the colonies from Gre at Britain led to independence, which happened to be hard in overcoming. Those drill hole to colonize the modern world in general had a strong, independent trait desiring modern opportunities, as well as enhanced freedom. Apart from that, the being of colonial legislatures denoted that the colonies were literary independent of the crown since the legislatures had the situation of levying taxes, mustering army and passing laws. Eventually, these powers turned into rights according to many colonists. As a result, when curtailed by the British, at that place was the developing of conflict therefore, the United States future leaders found into these legislatures. Although the British trusted in mercantilism, Robert Walpole who was the Prime pastor espoused a viewpoint of salutary neglect. Salutary neglect was a system in that the actual trickery of external trade relations was sloppy. His perception was that this enhanced freedom would end up stimulating commerce. A number of the revolutionary leaders had studied key writings concerning the Enlightenment comprising of those of Thomas Hobbes, the Baron de Montesquieu, joke Locke and Jean-Jacques Rousseau. As a result, the founders garnered the ideas of the social contract, separation of powers, limited government and consent of the governed.2 For almost a decade, there was mounting between Great Britain, as well as the American Colonies since the British government had bypassed a sequence of laws in trying to elevate their control over the colonies. However, Americans had grown fond of having authority concerning their local government therefore they objected to these latest laws, while at the same time, protesting getting taxed devoid of their approval. In 1775, Britains Parliament affirmed Massachusetts, the core of the majority of the protests, as being rebellious thereby placing the British troops in Boston to undertake swift action on the rebels war broke out dead afterwards. The Colonies were fundam entally unprepared for war since they did not have a central government, while, at the same time, they lacked a controlled army or navy. Representatives from the colonies organized the first Continental Congress undertaking the national governments duties. Apart from that, Congress was in charge of the war effort thereby voting to coordinate an army, as well as a navy. This led to George Washington, who was not only a wealthy Virginia landowner, but alike a former military officer, getting selected as the Continental Armys chief commander. This led to the Congress embracing the Declaration of Independence whereby the colonies affirmed their liberty from British statute on July 4, 1776. focus had been elevating between Great

Provide an analysis of the segmentation, targeting and positioning Essay

Provide an analysis of the partation, engineering and positioning strategy of a tell on of your choice. Within your analysis you - probe ExampleThe STP strategy of coca plant-Cola BlaK Segmentation strategy Coca Cola BlaK has been one of the major designs that Coca Cola developed to recover its declining sales during 2005. The BlaK make whoopie was not only a flavour extension, b arely rather a stimulating blend of variety of gust refreshment, with quality coffee essence and piano carbonated with an aim to appeal to adult consumers (singleservecoffee.com, 2006). The come with targeted a specific segment for merchandiseing BlaK, comprising of adult, 30-over delve sophisticated achievers. Segmentation is a companys key marketing dimensions to set strategic textile and are marketing processes used to identify the right customers of a company (Bygrave and Zacharakis, 2010, p. 170). Almost all companies segment its markets, breaking down the total market of a product or servi ce in to unmistakable sub-groups (Lancaster and Reynolds, 2001, p. 68) such as Geographical (region/population density), demographic (age, sex, marital status, socio-economic status, social class, religion etc), psychographic (life-style, personality, self-image etc) and behavioural (rate, volume, occasion, brand loyalty) (Stone and Desmond, 2007, p. 175). When it comes to the case of BlaK, the company identified an opportunity for BlaK from various regions including US, France, Spain, Czech Republic and later in Canada and UK. Demographically, its market was high-class, sophisticated achievers (Farr, 2007). The example of BlaK cola shows that extensive research often requires for an effective segmentation and targeting. As Loudon, Stevens and Wrenn (2004) pointed, a highly customized method of segmentation based upon extensive research and up to date data requires a high degree of expertise in research (p. 33). Coca-cola company has invested heavily in researches during 2002 about users and their perceptions of coke products. This research brought the significance of coke for adults who are between 30 and 50 age savvy heap who are less likely to use Coca Colas other brands. The company executives frankincense thought to develop a unique drink merging ordinary coke with an energy drink or coffee essence aimed at adults over 30 savvy people (Wilbert, 2006). This research helped the company identify a hidden market opportunity and find a market segment which was until thusly left-untouched. Targeting Strategy Coca-Cola company targeted mainly the male demographics with ingredient of coffee essence. The Coca Cola BlaK was appealed mainly to older, more sophisticated and over-30 customers who are likely to spend more (Lamb, Hair and McDaniel, 2008, p. 258). A marketer may target a group of people or organizations by designing, implementing and maintaining a market mix in tack to meet the needs of that specific group (Lamb, Hair and McDaniel, 2008, p. 220). Wh en it comes to BlaK, the research conducted by Coca Cola represent that there is an opportunity for a drink, being made quite unique with additional coffee essence, targeted for male-adults who are over-30 savvy and sophisticated achievers. the target was thus very specific. When a specific group is targeted, various marketing mixes like price, product, place and promotion can be developed according to the needs, behaviour and specific exigency of the targeted group. Ferrell and Hartline (2008) emphasized that a firm can adopt any or more

Curriculum Essay Example | Topics and Well Written Essays - 2500 words

Curriculum - Essay Example scratching Smith (1996) is one of the theorists who studied various interpretations of broadcast as described by many educationalists. He described syllabus in a range of approaches. One of them is linked to syllabus or a body of knowledge to be transmitted to the students. Smith also stressed that curriculum is a conform of objectives, where there is a drawn-up plan to apply intended objectives with a measurable outcome. Another alternative definition is that curriculum is a students total experience. It comprises teachers and students communication and relationships between them. Smith also recommends that curriculum is ones ability to apply theory to practice. oral communication Arts is one essential bow area that hones communication skills of students. Being knowledgeable in literature, grammar and writing is one important goal for them that go forth greatly benefit them in their growth and development. This paper will compare 7th Grade Language A rts curriculum guides of three district schools in New Jersey, namely the Hillside, Union and Orange usual Schools. The comparison will only be based on the guides acquired from these schools and not from how their curriculums are implemented. Of the three schools, Hillside open School provided the most comprehensive curriculum guide. Next was the Orange School which also provided a clear-cut outline indicating the goals of the Language Arts program and how its assessment strategies. Union School provided the least(prenominal) comprehensive guide, with unless the use of cue words in enumerating its curriculum content and suggested activities. Demographics The district of Union had the biggest population at 62,629 followed by Orange at 31,165 and Hillside at 21,229. Of these populations, Hillside had the mel concluding mo of children of school age (5-17 years) at 18.27%, closely followed by Union at 16.01 % and Orange at 15.29%. Union had the highest tot up of Caucasians at 7 1.15%. Hillside had 30.64% and Orange had the lowest number at 9.72%. Its majority is the Black population at 72.96%. Hillside has 53.3% share of the Black population and Union had the least number at 4.95%. Hillside had the highest population of Hispanics at 79.60%. Orange only had 19.73% followed by Hillside at 17.86%. Hillside had the most number of literate flock with 83% high school graduates followed by Orange at 77.1%. Union had 64.4% high school graduates. With college graduates, Hillside has the highest number again having 23.2% graduates, followed by Union at 17.3% and Orange at 16.6%. Union had 49.54% of its people speaking one other language other than English. Hillside and Orange are closely tied at 19.04% and 19.85% respectively. In terms of family income, Hillside had the highest median family income at an average of $73,816.00. Orange follows at $48,873.00 and Union at $41,988.00. Consistently, Hillside had the lowest poverty at only 9.6%. Orange has 16.5% and Union had the highest poverty at 19.6%. (New Jersey School regularize Demographic Characteristics, 2013). Curriculum structure (Understanding by Design vs. Pacing guide) One of the widely adopted curriculum design is the Understanding by Design Planning Framework (UbD) by Wiggins, Grant and McTighe (1998). This is also cognize as the Backward Design Model wherein the teacher starts with the end, the desired results, and then derives the curriculum from the evidence of development called for by the expectations and the teaching needed to equip students to

Approaches to calculation Essay Example | Topics and Well Written Essays - 500 words - 1

Approaches to calculation - audition ExampleThe supplementation of mathematics learnt in school with their home based symbols can make kids get under ones skin a deeper and better comprehension of what is taught in class.In figure 3 Barney has used various symbols to beam his idea. He has used beans, flowerpots, the hand, arrows, numerical (10, 1, 2, 3, 6, 4 and 5) and garner (t, I, s). Barley strives to represent mathematical expressions using symbols. He states that 10 t 1 is p which means that 10 take away(predicate) 1 gives 9. In this instance he uses the letter t to represent the mathematical symbol of () which means minus. The letter p stands for 9 in an inverted form. The full-length representation is supposed to mean that 1 taken away from 10 gives 9 or in a mathematical symbol way its merely 10-1=9. He also states that 2 t is 1 to mean 1 taken away from 2 gives 1. He uses another form in the second instance involving arrows and a flowerpot with beans in it. The arrows acclivitous from the pot are symbols that represent the act of taking away a bean the pot and the way out of beans in the pots to the right of the arrow represents the number of beans that are left once the bean is takeaway from the pot. This whole representation stands for a quantity mathematical symbol of 2-1=1 and 8-1=7 expressed in Barneys own symbols. Code switching is evident here as he switches from using numerical and letters to drawings and arrows. He then switches to using numbers and arrows and is which represent the equal star sign in a standard mathematical representation. The arrows denote the minus or take away sign. Lastly he draws the hand with a numerical on it to denote that the number has been taken away from a set and is means the equals sign (Giangrasso & Shrimpton, 2013, pp112- 178). Barleys recordings give a pictorial representation to the mathematical expression and appeals to the eyes of the

Google's equity Essay Example | Topics and Well Written Essays - 500 words

Googles equity - Essay ExampleBrand sensory faculty measures the accessibility of the disgrace in the memory. Brand awareness can be measured through daub recall or reproach recognition. Brand recognition reflects the ability of consumers to confirm prior exposure to the set and recognizes that it is an old sword that they have been before and not a new notice that they are beholding for the first time. Brand image is defined as consumer perceptions of a brand and is measured as the brand associations held in consumers memory.Google has bagged a prominent place in the first 10 major(ip) brands in the world. It has dominated to expand in to software and video, mapping and web browsing its brand value had all of a sudden up by 43%, from $17.8 billion to $25.59billion. (Top 100 Most Powerful Brand 08).Young and Rubicam actual a proprietary tool to measure brand asset value. It has four dimensions the four dimensions are (1) the brands perceived differentiation (2) its relevanc e (3) its knowledge and (4) its esteemTo evaluate the four parameters brand knowledge, brand recognition, brand awareness and brand image an international market survey was conducted in ten major countries using internet. The population of the survey included students, teachers, educational institutions, industrial establishments, banking and insurance industry the sample questionnaire is cover the survey revealed that Google occupies 10Th place among the major brands in the world in all types of the commercial and industrial activities and first place in internet services.The four major parameters of brand audit is supplemented by brand positioning statement. A brand positioning statement describes the mental space a brand should fill up in the minds of a target audience. It serves as an internal document which guides most of a companys marketing communication theory strategies, programs and