Marketing Plan Executive Summary Essay Example for Free

Marketing Plan Executive Summary Essay {Insert Name Here} provides the best in patient centered healthcare North Decatur has to offer. {Insert} will provide quality healthcare in a number of specialties, having a primary focus on our Heart and Vascular Center services. As our hospital continues to grow, we are devoted to staying up to date and providing our patients with cutting edge technology options, while caring for them wholeheartedly. Many of our premier services we offer to our patients are those in our Heart and Vascular Center, where interventional procedures are taking place every day in order to prevent our patients from having to undergo open-heart surgeries and being transferred to tertiary facilities. The Heart Vascular Center is equipped with state-of-the-art procedure rooms that offer patients the most advanced form of cardiovascular imaging in the area. We employ the latest heart care and vascular technology which provides the ability to perform both cardiac and peripheral vascular procedures on a single system. Our technology gives detailed diagnostic information that leads to effective treatments of heart and vascular diseases. This up to date equipment is at the fingertips of our physicians allowing them to perform intricate procedures such as placing balloons, stents and other therapeutic agents in vessels requiring treatment. By informing our service area and the general public of our competent and well educated cardiology specialists and elegant state-of-the-art amenities through grassroots outlets and direct contact, {Insert} will quickly gain more market share. We will also provide benchmarked customer service and flexibility. Targeted consumers of our services will be those individuals and families in nearby communities at higher risks of contracting cardiovascular diseases due to lifestyle choices, family history, and certain demographics. These patients are usually referred after admittance to our facility or by other health care professionals such as primary care physicians, outside specialists, or extended care facilities. Our hospital has already developed an excellent reputation with many of these professionals, but plans to align ourselves with even more community health providers in order to attract more patrons in our service area. We also will also utilize data obtained from the Georgia Hospital Association to solicit consumers in our service area  directly. There are currently two other hospitals that serve North Decatur. One is a research based hospital located less than ten miles away from our location. Due to the lack of highly skilled physicians specializing in interventional cardiovascular procedures, we believe that once this is communicated with our service network, interest in their cardiovascular services will decline greatly. The other hospital currently operating in our area only markets in to small number of our targeted zip codes; they also do not offer the unique blend of specialty care and patient engagement which {Insert} will be providing.Objectives Increase brand awareness, evidenced by an increase in unsolicited requests for services. Increase customer referrals by 7% per quarter.  80% of Customer Satisfaction Surveys returned indicating satisfaction with services. Respectable gross sales by the end of first year. Keys to Success Professional quality of services offered Reliability being available through on-call, and adequate staffing Effective collaboration with other community professionals (physicians, extended care facilities, and other organizations) Steadfast engagement with our home community, organizations, and clubs

College Writing Essay -- Communication Education Essays

College Writing Writing is the ability to express yourself and to communicate with others. College writing courses strive to provide students with the ability to do this. In the following quote, AOur greatest multicultural resource, one that is authentic, rich, and truly diverse,@ Maxine Hairston, is obviously speaking about today=s student. How can we give all students who have different values, language, and cultural background the ability to express themselves, to communicate, and to contribute in significant ways to the relationship with others locally and globally? Do we strictly emphasize correct grammar and usage? Do we focus on critical thinking skills or personal expression? I am sure that this has obviously been a very controversial topic amongst educators at least in this century. I know that there is no easy answer. Educators will continue to debate this issue for years to come. What I will do is try to provide some insight on the writing process from the eyes of an eighteen year old. The quest for excellence is a life long process. To become a good writer - communicator, is also a life long process. AIn order to communicate with others, we must learn to see through their lenses as well as to try to explain to them what we see through ours@ (qdt. in Hairston). This process begins at a very early age. The building blocks which start in our earliest ages help us develop speech. From kindergarten on, phonics plays a key role. As we grow older and progress through the levels of schooling, we encounter many different ways to communicate. Telephone conversations, passing notes, writing essays, and e-mailing are many different forms of communication that we use to express our thoughts and feelings. When you stop an... ...r not having an opinion on who my favorite teacher was and why. As high school progressed, I realized that it was easier for me to put my words on paper. What I have discovered while writing this essay is that writing forces me to focus my thinking and succinctly express a specific point. As a young person discovering a larger universe than the 130 student high school I graduated from, I am constantly embracing varying thoughts and allowing them to flow freely without structure. Writing forces me to limit my thoughts and focus, just long enough to get specific points on paper. Educators will continuously debate form, substance, grammar, style, and thinking skills giving little attention to the fact that young peoples minds just need to focus. Whatever methodology applied, as long as students are asked to write, they will continue to progress. This has helped me.

Information Freedom: the Ethical Implications of Sopa

James Eckert Professor Reed PHIL 2306 2 December 2011 Information Freedom: The Ethical Implications of SOPA The Stop Online Piracy Act (SOPA) is a U. S. House of Representatives bill with the stated purpose, â€Å"To promote prosperity, creativity, entrepreneurship, and innovation by combating the theft of U. S. property, and for other purposes. † (1) SOPA proposes to accomplish those goals by allowing the U. S. Department of Justice and copyright owners to take action against websites thought to be facilitating copyright infringement.What brought SOPA into the limelight is the criteria it uses to determine what a copyright-infringing site is, and the methods it allows to punish those websites. It was drafted with the intention of combating websites that host U. S. copyrighted content, many of which are hosted offshore and outside of U. S. legal jurisdiction; and subsequently focuses on attacking U. S. based internet services that could benefit such ‘rogue sites. â€℠¢ The sites it targets are defined as being â€Å"dedicated to the theft of U. S. property. † The qualifications for such a site? It must be directed toward the U. S. , and either * â€Å"engage in, enable, or facilitate† infringement; or * take or have taken steps to â€Å"avoid confirming a high probability† of infringement These defining attributes are for any portion of a site, even a single page containing infringing material can qualify a site as ‘rogue. ’ SOPA then allows a copyright holder who believes their works are being infringed by such a ‘rogue site,’ to send a notice to facilitating services of the site, such as payment processors (e. g. PayPal, Visa), ad networks, and hosting providers. These services must then deliver the notice to the site, and suspend their services; unless the site provides a counter-notice explaining how it is not violating copyright, to be delivered within five days of the original notice. If a cou nter-notice is supplied by the site, or if the supporting services do not end their service, the rights-holder is able to take them to court. One of the most troubling notions that SOPA introduces is the disconnect between judicial process and a real-world response.The extraordinarily broad definitions for a ‘rogue site’ would allow copyright holders (or anyone presenting themselves as one) to strangle services that support a site, without ever setting foot in court; or even requiring to verify that they do, in fact, own the copyright to the material they claim as infringing. SOPA also provides the previously mentioned supporting services with immunity from liability, if they comply with copyright violation notices, regardless of the validity of the claim itself.SOPA does provide one important clause concerning a right-holder’s request for takedown; if a copyright holder knowingly misrepresents a site as being a haven for copyright infringement, they are liable t o damages. Unfortunately, this has little effect in practice, because the breadth of definition in what constitutes a ‘rogue site’ would make virtually all of the internet services we are accustomed to into an illegality.For example, YouTube – a streaming video service that allows its users to upload media content, would no longer be protected from claims on material that is provided by their users; a state of affairs that it has enjoyed due to the ‘safe harbor’ provisions of the Digital Millennium Copyright Act (DMCA), stating that sites are shielded from the liabilities of their users, provided the site follows DMCA’s notice-and-takedown policy for copyrighted content.If sites that allow user-provided content were required to actively police all user content for potentially copyright-infringing material, even social media services such as Facebook or Twitter would be under attack as facilitating copyright infringement. SOPA’s provisio ns even ban linking to sites deemed infringing, including results from a search engine, or comments on a blog.The implications of this lead to a decidedly unjust outcome: service providers would have no reason to defend their customers from invalid claims, supposed copyright holders would have free reign to cripple even a law-abiding site, and even websites that make a good-faith effort to remove copyrighted content would be unable to meet the draconian standards set forth in SOPA. SOPA has still more provisions, of a substantially more troubling nature.While the process previously described is only related to the abilities granted to copyright holders, SOPA also has far-reaching implications for copyright infringements that do make it into a courtroom. It allows the U. S. Department of Justice to obtain a court order against sites accused of infringing, or facilitating infringement of copyrighted material. Once the U. S. attorney general is furnished with such an order, they have t he power to force U. S. ased Internet Service Providers (ISPs) to censor the website through the Domain Name Service (DNS), as well as forcing supporting services such as ad networks and payment processors to suspend their service to the site, and finally to force search engines from linking to an infringing site. This provision of SOPA is by far the most contentious, with dramatic technical ramifications that critics have compared to the internet censorship of countries such as China and Iran. 2) While the technical details are too deep to explore in this work, leaders in the fields of technology, business, and law have denounced it as being infeasible, insecure, unstable, easily defeated, and as setting a poor example for other nations if America were to adopt such a system of censorship. (3) (4) (5) (6) In conclusion, SOPA represents an appalling direction in U. S. copyright law. While it attempts to tackle the very real and present issue of online copyright infringement, the pow ers it grants are far-reaching and almost completely disconnected from judicial due process.If it were adopted and implemented, not only would it become an obstacle to the use of the internet for collaborative work, fair use content, and free speech; but it would undermine the very notion of justice in the attempt. It imposes an impossible state of constant vigilance on law-abiding sites, and proposes a dramatically imbalanced system where the burden of proof is on a website to prove that its content is legal, rather than the copyright-holder who believes their work is being infringed. Works Cited 1. U. S. House of Representatives.Stop Online Piracy Act. 2011. 2. Basulto, Dominic. SOPA’s ugly message to the world about America and internet Innovation. 2011. 3. Lemley, Mark A. , Levine, David S. and Post, David. Open letter to the House of Representatives. November 15, 2011. 4. McCullagh, Declan. OpenDNS: SOPA will be ‘extremely disruptive' to the Internet. November 17, 2011. 5. Mozilla, Google, Yahoo! , Facebook, Twitter, Zynga, LinkedIn, eBay, AOL. Joint letter to Congressional leaders. November 15, 2011. 6. Downes, Larry. Statement on Stop Online Piracy Act. 2011.

The Effects Of Crime And The Media, Women And Crime, And...

Prior to this semester, I had never given much thought to crime. It was always in the back of my mind because of the seemingly increasing chances of becoming a victim of crime. Over the semester I have explored a range of topics relating to crime. The purpose of this essay is to reflect upon certain topics explored over the semester. I have chosen to focus on topics that had the profound effect on my learning. I have since been able to form an opinion that is back by theory on these topics. The topics chosen are: crime and the media, women and crime, and theories of crime, specifically realism. It was difficult to narrow down the topics that contributed to my learning this semester. The questions being asked in the weekly learning logs on each topic caused me to stop, think, research, and evaluate. Crime and the media was one the topics that made me pause. This topic was of particular interest and taught me why problems are presented the way they are. The first part of this interest I had was regarding newsworthiness. I assumed that certain stories would not reflect reality. After learning the factors of what makes a story newsworthy, I became more critical. A recent story in the media had me reflecting on why a story was newsworthy. This story has seen the media obsessing over the murder trial of Warriena Wright. The short version of the story is that a woman, Warriena Wright, and man, Gabel Tostee, went on a date. This ended with Warriena falling from a balcony, whichShow MoreRelatedEssay on Theories of Causation of Crime and Its Solution 1250 Words   |  5 Pageshistor y of criminal theory, spiritual and natural theories are taken as major theories of causation of crime. During medieval period, spiritual explanations were taken as punishment given by god for doing wrong things and any natural disasters like flood, fires, etc were evaluated as curse of high power. 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